Floraic — Privacy Policy

Effective date: July 23, 2026

Floraic ("Floraic", "we", "us") is a mobile app that helps you identify houseplants from a photo, check on their health, and keep track of their care. This Privacy Policy explains what information the app handles, why, and the choices you have.

Floraic is provided by Dor Michaeli, an individual developer based in Israel. For privacy questions or data-deletion requests, you can reach us at hello@floraic.app.

The short version

Who this policy covers

This policy covers the Floraic mobile app distributed through Google Play. It does not cover Google's own handling of data — that is governed by Google's policies.

Accounts — anonymous by default

Floraic has no email or social login. When you first open the app, it automatically creates an anonymous account for you through our backend provider, Supabase. This account is identified only by a random identifier. It is not linked to your name, email address, or phone number, because the app does not collect those.

What information Floraic handles

Information you create in the app:

Information the app generates:

Information our providers handle to run the service:

Information Floraic does not collect:

Purchases and subscriptions

Floraic's features require a Floraic+ subscription (monthly or annual), purchased through Google Play Billing. Localized prices are shown by Google Play before you buy.

Notifications

If you allow notifications, Floraic can remind you when a plant is due for water. These reminders are scheduled and shown on your device. No reminder content, and no notification "push token," is sent to our servers or to any third party. You can turn notifications off at any time in your device settings.

How plant photos are used

When you use the camera to identify a plant or check its health, the app first resizes and re-saves the photo. This re-saving step does not keep the original photo's embedded metadata, such as GPS location or camera information.

The resized photo is then used in these ways:

  1. Identification and health. The photo is sent through our backend to third-party plant identification and AI providers, which may include Plant.id by Kindwise and similar services. They analyze the photo to suggest possible matches, possible issues, and care suggestions. Only the photo is sent — not your name, location, notes, or other plants — unless it is needed for a specific feature. See our How We Use AI page for details.
  2. Your plant's picture. If you save the plant, the photo is also stored in a private storage area on our backend (Supabase) and shown as that plant's picture inside the app. Photos in this private storage are not publicly accessible.

Using AI identification and health checks is optional — you can also add a plant by simply typing its name, with no photo.

Where your information is stored

Your plant profiles, photos, notes, care history, watering logs, and identification and health-check results are stored by our backend provider, currently Supabase, which provides our database, file storage, and account system.

Third parties

Floraic relies on a small number of service providers to function. We do not sell your information, and we do not share it for advertising.

How long we keep information

Your in-app information is kept while it exists in your account — for example, while a plant or a care entry remains in the app. If you delete a plant, its associated data, including its stored photo and its health-check history, is removed. Subscription records are kept as long as needed for your access and for legal and accounting obligations.

Because Floraic uses anonymous accounts, if you uninstall the app you will lose access to your anonymous account, but information already stored on the backend may remain until it is deleted (see "Your choices" below).

Your choices

Children

Floraic is not intended for children under 13, and you must be at least 13 to use it. If you are under the age of majority where you live, you should use Floraic only with the permission of a parent or guardian. We do not knowingly collect information from children under 13.

Security

We take reasonable steps to protect your information — for example, plant photos are kept in a private storage area rather than a public one, access to your data is restricted to your own account, and connections to our backend use encryption in transit. However, no app or online service can be completely secure. We cannot guarantee that your information will always be protected against unauthorized access.

International use

Floraic is provided from Israel and may be used in other countries, including the United States and the European Union. If you use Floraic, your information may be processed in Israel, the United States, the European Union, or other countries where our service providers operate.

Changes to this policy

We may update this Privacy Policy as Floraic evolves. When we do, we will change the effective date at the top. We will note significant changes in the app where practical.

Contact

If you have questions about this policy or your information, contact Dor Michaeli at hello@floraic.app.